Yfen

Before founding Muse Social, Mimi worked with Yfen, a Made in France luxury food supplement brand, as Brand Content Manager. She oversaw and created all brand content - from directing photoshoots and producing event coverage to filming, editing, and managing full editorial calendars. Mimi ensured every piece reflected Yfen’s aesthetic, helping the brand build a cohesive, high-end digital presence and connect authentically with its audience - especially through the ‘Eat your skincare’ series.