Meet The
Founder.

I've always been drawn to the power of storytelling.

Growing up, I spent hours on the family computer writing stories and printing them out to share during school show-and-tell sessions. Creativity quickly became more than a hobby; it became a way of connecting with people.

By the age of 12, I was teaching myself to code my stories into interactive online episodes, and by 14, I was running a handmade jewellery business from my bedroom and promoting everything online.

At 19, I took a leap and moved from the UK to Paris. Living abroad challenged me to step outside my comfort zone, adapt to new cultures, and see communication through a completely different lens. While studying and later earning a Master's degree in Marketing strategy & Communication, I continued growing my passion for digital content and community building.

Over the years, I built a personal online community of more than 90,000+ followers and had the opportunity to work alongside brands and founders both in-house and online. Through these experiences, I gained firsthand insight into what makes people stop, engage, trust, and ultimately connect with a brand.

Muse Social was born from the desire to bring all of those experiences together.

Today, we help businesses build meaningful online presences through strategic social media management, engaging content, and authentic storytelling. We believe the most successful brands aren't just seen—they're remembered. And that happens when people feel connected to the story behind them.

Because at the heart of every successful brand is connection—and if there's one thing we understand, it's how to turn stories into communities.

Amelia ‘Mimi’ Fry
Founder, Muse Social