As the first member of the Le Walk content team, we helped build the content strategy that grew the brand from 0 to 200K+ followers across Instagram and TikTok, driving 100K+ app downloads before the end of beta testing.

During this collaboration we helped lead creative storytelling for the launch campaign, serving as the face of the brand for the launch video which has since been featured in publications including ELLE Italy and Travel + Leisure. The campaign focused on bringing the walking tour experience to life through engaging, narrative-driven content.